You may think that being an author starts with a book, but that’s not always the case. Being an author starts with a brand. Your brand is everything.
If you’re intimidated by Branding, think of it this way, your brand is the key to “Effectively understanding your own purpose, that of your audience, and the ways to connect the two” (Dan Blank, WeGrowMedia.com). Before jumping into the lessons, I recommend you hop over to The Creative Penn and take a look at the post Branding for Writers: An Essential Step to Building Your Author Platform to get an idea of how important branding is and what we’ll be trying to accomplish in the following lessons.
Keep track of all your notes as you progress through the lessons, because we’ll be looking at them all again later. Some of it may seem daunting, but by the end of this course, you should have a solid business plan to form the foundation for your publishing business and experience doing the market and audience research that will serve you for years!
Once you’re armed with some branding knowledge, and you have your notebook ready, jump in with the first lesson.