Useful Tools for Authors: Mailing Lists

There are so many options for email marketing, but these are a few that I have used and the pricing that you’ll be looking at when you’re starting out.


I love MailChimp. I love the little high-five he gives me every time I send or schedule a post. Plus, you can link MailChimp to almost everything: your InstaFreebie promotion, a Facebook ad… I mean it has hundreds of possibilities. Best yet, it’s free until you hit 2000 subscribers. If not for this, I’d probably still be using their service. The problem is that once you hit that 2001st subscriber, you’re looking at jumping from free to $30 per month! I don’t have an extra $360 laying around to send a newsletter every now and again, so I went looking for another option.


This is where I ended up after leaving MailChimp (after trying free trials for Aweber and Constant Contact). Like MailChimp, it’s easy to use (but no high fives) and has a lot of functionality with outside services like InstaFreebie. And, best of all for your bank account, it’s cheaper once you’ve hit that 2001 subscribers threshold at $10 per month. And for 2501-5000 subscribers, you’re still only looking at $20 per month. The only caveat is that they start charging at 1001 subscribers  (if you have less than 2000 subscribers, I’d still recommend starting out with MailChimp because you’ll be able to take advantage of their free services longer).

Mad Mimi

Oh, Mad Mimi. The name always reminds me of a bitter, mean distant aunt that you never want to have over for dinner. It works, it’s fairly simple, and I used it for two years while working for the Ohio Employee Ownership Center. It’s a lot of drag and drop and simplified HTML, but I, personally, don’t like it. I’m including it here, because it is an option and I have used it extensively. MadMimi is free until you reach 100 subscribers–that’s an insanely low threshold when compared to other services. $10 a month for up to 500, $12 for up to 1000 and $16 for up to 2500. Once you hit that 2000 subscriber threshold, it is cheaper than MailChimp, but more than Mailerlite, and it just doesn’t have the functionality to compete at those prices, but hey, you do get that bitter aunt standing over you and watching everything you do.


As I mentioned above, I also tried out Aweber and Constant Contact, but not enough to really remember how well they functioned. I do recall getting completely frustrated after a few minutes of trying out Aweber and giving up on trying to figure anything out.

Aweber starts at $19 per month for up to 500 subscribers and goes up to $29 per month for up to 2500. So, it’s a bit cheaper than MailChimp when you have 2000-2500 subscribers, but MailChimp is so much easier.

Constant Contact starts at $20 per month for 0-500 subscribers (it blows my mind that you could pay monthly and have 0 subscribers, how is that even an option?!), and goes up to $45 for 501-2500 subscribers.


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